TGW Partners exists wherebrands, sports, cultureand media connect

a hub for behind-the-scenes experts who create compelling narratives and build meaningful connections

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TGW Partners exists where
brands, sports, culture
and media connect

a hub for behind-the-scenes experts who create compelling narratives and build meaningful connections

we blend the art of storytelling with commercial success, bringing your strategic vision to life

co-founded by ged mahony and charlotte mclauchlan - two executives spanning global careers in sport, entertainment and media

brands

sports

culture

media

the unseen architects

imagine a world where your story and commercial potential come to life through the perfect fusion of creativity and strategy—where we capture your vision and deliver material value, whether you're purpose-led, commercially driven, or simply focused on making an impact

We sit at the intersection of brands, culture, media, and sports, shaping powerful stories and meaningful connections. Whether building from the ground up or refining your narrative and commercial partnership architecture, we leverage our expertise in sponsorship, rights, media, and brand strategy, combined with an extensive network, to find the right platforms and partners that drive meaningful engagement and deliver value.

From connecting you with influencers to securing strategic partnerships, navigating media, building brands, and negotiating key opportunities, we ensure every step maximises impact and long-term success. We also consult on optimising strategies and structures to meet your storytelling and commercial goals.

As storytellers, connectors, and commercial strategists, we amplify your brand's potential for lasting impact and sustained success.

what we do

content and storytelling

commercial and rights negotiations

communications / PR / media strategy / crisis management

talent representation

social and digital strategy

brand development and positioning

partnerships

strategic executive and board level counsel

meet the team

Charlotte McLauchlan

Charlotte is an executive leader who most recently was Chief Communications and Brand Officer at NZ Rugby where she was responsible for the strategy, team and programmes of work delivering world class communications and brand strategy across the game. Prior to NZR, Charlotte held the role of Executive Communications and Marketing Director at MediaWorks where she lead on all group communications - including content, brand and culture publicity - and corporate affairs.

Charlotte began her career in London with time spent at Channel 4, the BBC and with then leading sports agency Proactive Sports Management where she represented Wayne and Coleen Rooney's media and brand profiles. Upon returning to the southern hemisphere she led communications for Shine Australia - Australia's biggest content producer.

Ged Mahony

Ged is an executive leader with over 20 years of global experience in sports, entertainment, and media. He has extensive expertise in content creation, broadcasting, and high-value commercial negotiations. Most recently, Ged served on the Executive team of NZ Rugby as the General Manager of Broadcast and Media Rights, leading and negotiating the sale of SANZAAR media rights since 2013.

In addition to his role in media rights, Ged led the Content team, focusing on storytelling to engage the global fanbase of the All Blacks and other National Teams. He was also the Executive Producer of the Amazon documentary series "All or Nothing: The All Blacks." Before his tenure at NZ Rugby, Ged held leadership positions at Mediaworks NZ and as Head of Music at MTV Networks UK & Ireland.

who we work with

explore the brands and partners who trust us to bring their story and commercial vision to life